THE MYTH

A MEDIA STAR 

Before TV, social media, or YouTube, Houdini was still a household name. He relied on the power of the press to market himself to a global audience. His public stunts drew thousands of onlookers and generated publicity for his ticketed performances. Houdini constantly found new ways to stay relevant, all without the internet. Houdini’s marketing genius is on display here through original performance posters, press clippings, and visuals of iconic publicity stunts.